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      Nafisah Muhammed Buba

    Keep up the good work.



      Senator Rashidi Adewolu Ladoja, Executive Governor –Oyo State

    But for your work, maybe I and other Nigerians would not have obtained justice. You sensitized the world to the injustice being visited on us by the powers that be and their cohorts like Adedibu.

    If I have another opportunity, I  will still use your organisation.



      Dr. Uzodinma Adirieje, Advocacy and Communications Manager

    Your work is client friendly and effective



    Services This is our daily interactive centre for millions of people across the world where critical and valuable resource materials can be daily access
for use. It is a one-stop-shop for journalists, researchers, and the public to have unfettered access to details about issues in the news from politics to policies of the day.
Digoutdata also provides an important window for you to link up and interact with the rest of the world. And you can do this in text, word or video. It offers much more; it simple puts you in control.

    Monitoring/Tracking & Evaluation

    Continuous Evaluation and Monitoring

    Audit Purposes and Objectives
    Our media measurement services involve communication auditing, continuous evaluation and monitoring.

    We would begin by asking:
    • Where are we now?
    • Where would we like to be?
    • The communication audit is essentially to evaluate our client’s environment (Research) for proper understanding of the client’s circumstances in order to develop strategies to accomplish the client’s objectives.
    • We uncover possible public perception hurdles that our clients are or will be facing and proffer solution on how to overcome such.
    • We use continuous evaluation and monitoring to measure public perception in order to generate effective Integrated Corporate Communications models and make recommendations on other or additional models that will achieve the desired favourable media perception.
    “For Communication Audit is not just about measurement, it is also about improving the Integrated Communications Strategy.”

    Follow Up
    We follow up on our strategies to find out outcomes of the various tactics deployed. Media analysis can tell you whether you have "transmitted" your messages but only complete communications audit can tell you whether they have been successfully received.
    We have excellent ways of monitoring the press for trend and content analysis of reports, news, advertisement etc on our clients and their competitors to be sure that the tactics are in line with our overall communications strategy and positively serve the interest of our clients.

    Our Communications provide answers to questions such as:
    • Are the intended audiences responding to the messages the way you want?
    • Are your messages getting across?
    • Who is it reaching?
    • Do you need to adjust your targeting?
    • What is the impact of the messages on your image?
    • Are the messages correcting negative impressions and creating positive perceptions?
    • Which journalist understands what you are doing and which do not?
    A variety of sources are available to supply this information including:
    • Press and Journalists Tracking
    • Website Hints
    • Enquiries and Feedback Received
    • Direct Response Mechanisms
    • Post Testing Research

    Methodology
    We adopt direct interviews, conduct questionnaires and quantitative study of the focus group (the media, through tracking of past and present coverages, by collating and studying past and present reactions from contributors, other stakeholders and institutions. Experience shows that public opinion almost always follows media opinion. By conducting media content analysis, it is possible to understand the existing positioning in terms of public perception.

    Analysis and Reporting
    We use data that focuses on the impact that our strategy is having and has had on target audiences. Our measurement criteria are always fully tailored to a client's brief, these normally include:

    • Volume and Favourablility of Coverage
    • Delivery of Key Message
    • Issues and Trends
    • Key Publications and Journalists Tracking
    • Adequate Intelligence on Public Perceptions and Reactions
    • Media Type
    • Reach and Frequency of Coverage Versus Tightly Defined Core Target Audiences
    • Concise Summary of Entire Report
    • Full Qualitative Analysis in Easy to Understand Explanatory Text



     
     
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    This is our daily interactive centre for millions of people across the world where critical and valuable resource materials can be daily access
for use. It is a one-stop-shop for journalists, researchers, and the public to have unfettered access to details about issues in the news from politics to policies of the day.
Konferge also provides an important window for you to link up and interact with the rest of the world. And you can do this in text, word or video. It offers much more; it simple puts you in control. This is our daily interactive centre for millions of people across the world where critical and valuable resource materials can be daily access
for use. It is a one-stop-shop for journalists, researchers, and the public to have unfettered access to details about issues in the news from politics to policies of the day.
Konferge also provides an important window for you to link up and interact with the rest of the world. And you can do this in text, word or video. It offers much more; it simple puts you in control.