-TV and Radio Audience Measurement and Programme Rating
We use our well developed audience measurement techniques to determine the audience and composition of Television and Radio programming. We do this by conducting surveys to measure audience and media habit, this helps us to know the programmes the audience are watching, taking into consideration their demographics and psychographics.
Our rating data are useful for advertising agencies, media buyers and planners as well as their clients.
Our Custom Reports:
· Demonstrate Campaign Effectiveness
· Measure ROI
· Evaluate the success of the campaign
· Monitor the volume of coverage
· Allows the clients to assess themselves
· Rate the clients
· Make recommendations